Unveiling the Origins of The Covenant Apparel

Unveiling the Origins of The Covenant Apparel

Unveiling the Inspiring Origins of The Covenant Apparel: A Journey of Style and Empowerment

Every great brand has a story to tell, and The Covenant Apparel is no exception. Discover the captivating story behind Covenant, an aspirational clothing brand that blends style with purpose. From its humble beginnings of simply being an idea or dream to becoming a symbol of empowerment and community, join us as we delve into the inspiring origins of our brand. At Covenant, our journey began with a passionate vision to create a clothing brand that would resonate with individuals seeking both style and substance. Founder, Tyrese Hobbs drew inspiration from his personal upbringing rich of the values of authenticity, perseverance, and the pursuit of dreams.

"The Release"

Through meticulous attention to detail and unwavering dedication, Hobbs transformed his dream into a reality. The very first drop for The Covenant Apparel, The Release, consisted of a selection of t-shirts that exemplified the release of fear when chasing your dreams.
Photoshoot image of first t-shirt  photoshoot of first t-shirt  Photoshoot of first t-shirts
Covenant believes in making a positive impact beyond fashion. Sharing Motivational Monday posts to further establish our foundation with the community we aim to build. As we continue to uplift underrepresented communities and advocate for causes close to our hearts, we separate our brand from other brands. Although the journey is still just beginning, we express gratitude to our loyal customers, collaborators, and the Covenant Community. We consider you family! We are excited about the future, where we will steadily innovate, expand, and create a fashion landscape that blends style, purpose, and positive change.
photoshoot of first tshirt       photoshoot of first tshirt
The origins of The Covenant Apparel are still being written but they are deeply rooted in a vision of style and purpose. From its inception, our brand has grown to become a beacon of empowerment and community. Stay connected with us and join the family as we continue to write our story. Along the way, we shall celebrate the past, embrace the present, and look forward to a future where fashion creates a positive impact.


Photographs taken by Chase Gozy and Brent Jackson
Models include Patrick Parnell, Tonya Simmons, Destiny Tusie, Jordan Young,  Sydnei Everett, Natanim Absher