Who We Are
Covenant is where fashion meets purpose. At Covenant, we believe that what you wear is more than just clothing--it's an expression of who you are, where you've been, and where you're going.
Our Story, Our Covenant
The Covenant Apparel exemplifies life's aspects in a new light with a pinch of style, culture, and motivation. Inspiring teens and young adults to live through Covenant while feeling good, looking great, and living better.
Our Vision
We bring influence and innovation into the same conversation. We are changing the game for those who seek elevation, while fostering a community that values positivity, support, and growth.
We use innovation and creativity to push the boundaries of what fashion can be.
We're here to remind you that "The Light is Yours"--a call to embrace your potential.
We are huge advocates for mental health awareness, fostering spaces for growth and positivity.
Founder Notes
I saw a need for a brand that went beyond the constraints of traditional fashion--something that could break through the limitations that stifle creativity, especially in underprivileged communities. Inspired by the lack of imagination in adulthood and the barriers established by societal norms, Covenant was born to breathe new life into the fashion world, combining modernism with nostalgia to create something truly unique.
Covenant is for those who appreciate the art of innovation. Our pieces speak to creative souls, the ones who want to stand out while keeping things timeless. We design for individuals who admire garments that balance modern minimalism with nostalgic flair.
There is power in simplicity with a twist, creating timeless pieces that resonates with today's culture while nodding to the past. Each garment is thoughtfully crafted with a commitment to sustainability, luxury, and quality.
The Light is Yours..
Tyrese Hobbs
