Timelessness meets nostalgia in a modern capsule.
Inspired by the paradox of Modern Day Nostalgia, the Selah collection reflects on the fusion of modernity with the warmth of the past. Its name, rooted in the musical term for "pause," invites wearers to reflect on timeless creativity—a moment to celebrate what has been created and preserved. This ethos translates into garments designed as a time capsule, combining modern artistry with nostalgic elements.
The Selah collection boasts standout pieces that embody this creative vision:
Intentional material choices—layering fabrics, textured elements, and thoughtful details—help these garments transport the wearer to a nostalgic place while staying rooted in modern-day fashion. Check out our complete lookbook here.
Dominated by hues of red, blue, and green, complemented by black and white, the collection references high school colors, evoking a sense of youthful nostalgia. These primary tones, with a splash of green, connect the collection to its roots in history and culture.
The Selah collection speaks to the free-spirited, expressive artist. Its timeless designs aim to resonate with individuals who value the longevity of their art and style. Staying true to Covenant's mission—fashion meets purpose—the collection empowers wearers to tell their own stories through their wardrobe.
Each garment is a canvas filled with literary devices: pause symbols, dimensional breaks in color, and a sense of cohesion that mirrors the complexity of personal expression. Like a timeless story, the collection invites connection and introspection.
The creative journey began with a spark—a seemingly random idea that evolved into a cohesive story. Building the Selah collection was a labor of love, requiring persistence to bring the vision to life. While challenges arose during production, Covenant's mantra, The Light is Yours, provided a guiding force to overcome obstacles and stay true to the collection's purpose.
Drawing inspiration from the coming-of-age sitcoms of the 80s and 90s—Boy Meets World, One Tree Hill, and Saved by the Bell—the collection reimagines the archetypes of jocks and nerds. Both characters, cool in their own way, influenced the designs, making them relatable and timeless. Check out our complete Modern Day Nostalgia video campaign.
The hip-hop scene of the mid-to-late 90s also played a crucial role, as artists, like LL Cool J, from that era created timeless, stylish art that continues to inspire. This cultural backdrop is woven into the collection, ensuring every piece carries a story.
Creating the Selah collection required navigating the complexities of production, from sourcing materials to perfecting designs. Yet, the Covenant team embraced the challenges, focusing on innovation and the belief that perseverance leads to greatness.
The Selah collection isn't just about the past—it’s about shaping the future. By revisiting timeless themes and adding a modern twist, it paves the way for future collections that continue to blend influence, innovation, and storytelling.
Enjoy some behind the scene shots from our Photoshoot Campaign.
